The building blocks

The elements of art & design.

The elements are the fundamental parts of visual language. Artists and designers use them to build images, objects, spaces, interfaces, and ideas.

Nine elements. Countless possibilities.

About this framework. Introductory art curricula often teach seven core elements. This site expands the framework with Point and Typography to address visual communication and design more directly.

01

Point

The smallest visual event. A position, a mark, a beginning.

02

Line

A point in motion. Direction, edge, path, gesture, connection.

03

Shape

An enclosed area defined by boundary, contrast, or change.

04

Form

The perception or construction of three-dimensional volume.

05

Value

The relative lightness and darkness that creates contrast and depth.

06

Texture

How a surface feels, or how it appears that it might feel.

07

Color

Hue, value, and intensity working through perception and relationship.

08

Space

The intervals, depth, and positive and negative areas around forms.

09

Typography

Language made visual through the shape, scale, and arrangement of type.