REFERENCE GUIDE

Elements & Principles
of Art & Design

A compact reference guide to the vocabulary and relationships of visual language.

The nine Elements and nine Principles explored throughout this free site come together in a 30-page, full-color visual reference designed for repeated use.

Cover of Elements & Principles of Art & Design, with black and blue lettering on yellow and a geometric circle intersecting an organic leaf branch.
Neura Collective · 30 pages · 8.5 × 11 in.

A REFERENCE TO KEEP NEARBY

Look closer, then return to the work.

Visual language becomes easier to understand when ideas can be compared side by side. The guide brings together definitions, original instructional diagrams, visual examples, selected artworks, and quick-reference pages.

Keep it nearby while drawing, designing, teaching, studying an artwork, or trying to understand why a composition works the way it does.

INSIDE THE GUIDE

Eighteen ideas. One working vocabulary.

Elements

Point · Line · Shape · Form · Value · Texture · Color · Space · Typography

Principles

Balance · Contrast · Emphasis · Movement · Pattern · Proportion & Scale · Rhythm · Unity & Harmony · Variety

A guide to reading a composition and quick-reference pages bring the concepts together.

CHOOSE AN EDITION

A portable reference for looking and making.

Look first. Name what you see. Then look again.