01 · COMPOSITION
Why does this feel tense?
A few small shifts can turn stability into anticipation. Look at weight, direction, proximity, and the space between things.
Try Move the WeightLOOK CLOSER
See what changes when you notice.
Visual ideas rarely live alone. Explore connects the elements and principles to perception, images, objects, spaces, and the designed world around us.
Observe. Compare. Question.
02 · PERCEPTION
Vase or two faces?
Figure and ground can reverse. The same boundary can belong to the object you notice or to the space around it.
Explore figure and ground03 · RHYTHM
Repetition is never neutral.
Repeat a mark and the eye begins to predict. Interrupt it and the interruption becomes an event.
Explore rhythm04 · SCALE
Size changes meaning.
The same form can feel delicate, ordinary, monumental, or absurd depending on what surrounds it.
Explore proportion & scale05 · COLOR
Color is relational.
Its appearance changes with neighboring colors, their proportions, and the surrounding field.
Open Color in Context06 · SPACE
Empty space is doing something.
What is absent can organize, separate, emphasize, calm, or create tension just as strongly as what is present.
Explore space